Different users might respond in different ways when presented with certain ad
form factors or location. In this use case, you can use a Remote Config
parameter like ad_placement with different locational values, and optimize
for ad clicks.
When optimizing for ad_clicks, you might want to configure at least one
additional metric for user_engagement to track user engagement levels to
ensure they stay high.
| Personalization component | Potential and recommended values |
|---|---|
| Remote Config parameter | ad_placement
|
| Alternative values | top-left, bottom, middle-panel, full-screen
|
| Objective | ad_clicks
|
| Additional metrics | user_engagement
|