여러 다른 광고 형식을 채택하는 것이 복잡한 작업일 수 있지만 Firebase에서는 새 광고 형식 채택을 테스트하고 이에 대해 데이터에 기반한 의사결정을 내릴 수 있게 도와주는 도구들이 제공됩니다.
Firebase를 사용하면 소규모 사용자 하위 집합을 대상으로 새 광고 형식의 성능에 대해 A/B 테스트를 수행할 수 있습니다.
테스트 결과를 관찰하고 새 광고 형식이 기존 광고 형식보다 성능이 더 뛰어난지에 대한 Firebase의 권장사항을 검토할 수 있습니다.
변화에 따른 긍정적인 영향을 확신할 수 있으면 버튼 하나만 클릭하여 더 많은 사용자들에게 변경사항을 적용할 수 있습니다.
학습할 내용
이 다단계 튜토리얼에서는 Firebase를 사용하여 앱에 새 Google AdMob 광고 형식을 테스트하는 방법을 알아봅니다. 여기에서는 보상형 전면 광고가 예시 테스트 사례로 사용되지만, 이를 기반으로 해서 동일한 단계를 사용하여 다른 광고 형식을 테스트할 수 있습니다.
이 튜토리얼에서는 앱에서 이미 AdMob를 사용하고 있으며
새 광고 형식으로 다른 광고 단위를 추가하면 기존 광고가
영향을 미칠 가능성이 높습니다. 하지만 아직
앱에서 AdMob를 사용해도 괜찮습니다. 또한 이 튜토리얼의 단계를 통해 앱에 광고 단위 추가가 앱의 측정항목에 영향을 주는지 확인할 수 있습니다.
Google AdMob을 사용하면 앱 내에서 게재되는 광고 단위 대안을 만들 수 있습니다. AdMob를 Firebase에 연결하면 AdMob이 광고 전략 최적화를 개선하기 위해 광고 수익 정보를 Firebase로 전송합니다.
Google Analytics
Google Analytics에서는
사용자 참여, 유지, 수익 창출 측정항목(예: 총수익)
AdMob 수익, 구매 수익 등 또한 사용자 잠재고객 및 세그먼트를 만들 수 있게 해줍니다.
Firebase Remote Config
Firebase Remote Config를 사용하면 다음 작업을 할 수 있습니다.
앱의 동작과 모양을 동적으로 변경하고 맞춤설정하여
새 버전의 광고를 게시하지 않고도원하는 사용자 세그먼트를
앱을 실행합니다. 이 튜토리얼에서는 Remote Config 매개변수를 사용하여
새 광고 단위를 사용자에게 표시할지 여부를 관리할 수 있습니다.
Firebase A/B Testing
Firebase A/B Testing는 앱에서 제품 및 마케팅 실험을 실행하기 위한 인터페이스와 인프라를 제공합니다. 실험 대안을 사용자에게 배포한 후 통계 분석을 실행하여 수익 또는 사용자 유지율과 같이 선택한 주요 측정항목을 기준으로 실험 대안이 통제 그룹보다 실적이 우수한지 확인합니다.
[null,null,["최종 업데이트: 2025-07-25(UTC)"],[],[],null,["# Tutorial: Test adoption of new AdMob ad formats using Firebase\n\n### **Solution tutorial**\n\nThe adoption of different ad formats can be complicated, but Firebase offers\ntools that help you test and then make data-driven decisions about adopting new\nad formats.\n\n- Using Firebase, you can A/B test the performance of a new ad format with a\n *small subset* of users.\n\n- You can observe the test results and review recommendations from Firebase\n about whether the new ad format is performing better than the existing ad\n format.\n\n- Once you're confident that the changes will likely have a positive impact,\n you can roll out the changes to more of your users with a click of a button.\n\nWhat you'll learn\n-----------------\n\nIn this multistep tutorial, you'll learn **how to use Firebase to test a new\nGoogle AdMob ad format for your app** . It uses a\n[rewarded interstitial ad](https://support.google.com/admob/answer/9884467)\nas the example test case, but you can extrapolate and use these same steps to\ntest out\n[other ad formats](https://support.google.com/admob/answer/6128738).\n\nThis tutorial assumes that you already use AdMob in your app and that you'd\nlike to test whether adding *another* ad unit (with a new ad format) will have\nan impact on your app's revenue or other metrics. However, if you don't already\nuse AdMob in your app, that's ok! The steps in this tutorial can also help\nyou understand if simply adding an ad unit to your app has an impact on your\napp's metrics.\n| **Tip:** If there's a term that you're not familiar with, check out the [glossary](#glossary) at the bottom of this page.\n\nLearn more about the business case and value for this solution in our\n[*Test adoption of new AdMob ad formats* solution overview](/docs/tutorials/test-ad-format-adoption/solution-overview).\n\nProducts and features used in this tutorial\n-------------------------------------------\n\n|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| Google AdMob \u003e [Google AdMob](/docs/admob) enables you to create ad unit variants that will be served within your app. When you link AdMob with Firebase, AdMob sends ad revenue information to Firebase to improve ad strategy optimization. Google Analytics \u003e [Google Analytics](/docs/analytics) gives you insight into user engagement, retention, and monetization metrics like total revenue, AdMob revenue, purchase revenue, and much more. It also allows you to create user audiences and segments. | Firebase Remote Config \u003e [Firebase Remote Config](/docs/remote-config) enables you to dynamically change and customize the behavior and appearance of your app for desired user segments --- *all without publishing a new version of your \u003e app* . In this tutorial, you'll use Remote Config parameters to control whether a new ad unit is shown to your users. Firebase A/B Testing \u003e [Firebase A/B Testing](/docs/ab-testing) provides the interface and infrastructure to run product and marketing experiments in your app. It takes care of distributing experiment variants to users, and then performs statistical analysis to determine if an experiment variant is outperforming the control group based on your selected key metric, such as revenue or user retention. |\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nTutorial overview\n-----------------\n\n[Go\ndirectly to the step-by-step tutorial](/docs/tutorials/test-ad-format-adoption/step-1)\n\n1. [**Use AdMob to\n create a new ad unit variant for testing**](/docs/tutorials/test-ad-format-adoption/step-1)\n\n 1. Create a new rewarded interstitial ad unit in AdMob.\n\n 2. Implement the ad unit placement within your app's code.\n\n2. [**Set up an A/B\n test in the Firebase console**](/docs/tutorials/test-ad-format-adoption/step-2)\n\n 1. Define testing basics, targeting, and the goals that the test will run\n against.\n\n 2. Define test variants and set up the Remote Config parameter that\n will control whether to show the new ad unit to users in the test.\n\n3. [**Handle\n Remote Config parameter values in your app's code**](/docs/tutorials/test-ad-format-adoption/step-3)\n\n 1. Use the Remote Config parameter in your app.\n\n 2. Implement the logic for displaying the ad unit based on the parameter's\n value.\n\n4. [**Start the A/B\n test and review the test results in the Firebase console**](/docs/tutorials/test-ad-format-adoption/step-4)\n\n 1. After starting the test and allowing it to run for a few days or weeks,\n check the Firebase console for whether the A/B test has a winning\n variant based on the primary goal of the A/B test.\n\n 2. Review the impact on secondary metrics for each variant to ensure the\n variants didn't cause unintended negative impacts to those metrics.\n\n5. [**Decide whether\n to roll out the new ad format**](/docs/tutorials/test-ad-format-adoption/step-5)\n\n 1. If A/B Testing determines that the variant showing the new ad format\n is the winner, you can start showing the ad format to all users targeted\n in the experiment, all users of your app, or to a subset of your users.\n\n 2. If a clear winner isn't yet determined, you can either continue running\n the experiment to gather more data, or end the experiment if it's\n already been running for a long period with inconclusive results.\n\nWhat you'll need\n----------------\n\n- Your own app (iOS, Android, or Unity project)\n\n- Your app registered as a Firebase App that's linked to an AdMob App\n ([learn more](//support.google.com/admob/answer/6383165))\n\n- Access to your app's associated AdMob account, with permissions to create\n new ad units\n\n- Access to your app's associated Firebase project, with permissions to create\n and manage Remote Config and A/B Testing as well as to view\n Google Analytics\n\n- Your preferred IDE\n\nGlossary\n--------\n\n\u003cbr /\u003e\n\nView a list of common terms for this solution\n\n\u003cbr /\u003e\n\n- **AdMob revenue** : AdMob network and open bidding revenue\n\n- **IAP revenue**: In app purchases revenue\n\n- **Total revenue**: Total revenue\n\n- **Retention**: Retention as a key metric in A/B tests is tracked as 1 day,\n 2-3 days, 4-7 days, 8-14 days, or 15+ days user retention\n\n- **Remote Config parameter**: The configurable parameter used to control\n whether we show the new ad format or not. In this guide, it will be a boolean\n value.\n\n- **Baseline configuration** : The as-is configuration in any particular A/B test\n --- also known as the control. The control usually uses the default value for\n the Remote Config parameter, but it can be configured to use a new control\n value if needed.\n\n- **Variant configurations** : The variant configurations are the alternative\n configurations with different Remote Config parameter values that we would\n like to test against the baseline configuration.\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\n*** ** * ** ***\n\n\u003cbr /\u003e\n\n[**Step 1** : Use AdMob to create a new ad unit variantarrow_forward_ios](/docs/tutorials/test-ad-format-adoption/step-1)\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\n*** ** * ** ***"]]
