教學課程：使用事件資料評估 iOS 應用程式廣告活動的 Google Ads 轉換
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解決方案教學課程
Google 的裝置端轉換評估功能可改善 iOS 應用程式廣告活動可觀察轉換量的準確度，同時保障使用者個人資料的隱私性。本教學課程將說明解決方案的運作方式，並引導您完成實作所需的步驟。
運作方式
裝置端轉換評估會使用 iOS 應用程式廣告活動的去識別化事件資料，評估應用程式安裝和應用程式內動作，同時保障使用者隱私。
本教學課程使用的產品和功能
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Google Ads
Google Ads 可讓您提高安裝次數、深入瞭解廣告轉換，並使用 Google Analytics 目標對象放送指定廣告活動，吸引使用者群。
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Google Analytics
Google Analytics 可讓您深入瞭解使用者參與度、回訪率和營利指標，例如總收益、AdMob 收益、購買收益等等。您也可以使用這項功能建立使用者目標對象和區隔。
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教學課程總覽
直接前往逐步教學課程
將 Google Ads 帳戶連結至 Google Analytics
- 連結 Google Ads 帳戶與 Google Analytics
將 Google Analytics 整合至應用程式
請按照 Cocoapods、Swift Package Manager 或手動安裝的整合步驟操作。
您可以選擇在 Xcode 中啟用偵錯模式。
排解常見問題
如有需要，請參閱 Firebase Authentication 和 Google Analytics 的支援資源，進行疑難排解。
處理一些常見問題。
事前準備
步驟 1：將 Google Ads 帳戶連結至 Google Analyticsarrow_forward_ios
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上次更新時間：2025-07-24 (世界標準時間)。
[null,null,["上次更新時間：2025-07-24 (世界標準時間)。"],[],[],null,["**Solution tutorial**\n\nGoogle's on-device conversion measurement improves the number of observable\nconversions from your iOS app campaigns while keeping users' personal data\nprivate. In this tutorial, you'll learn how the solution works and follow along\nwith the steps needed to implement it.\n\nHow does this work?\n\nOn-device conversion measurement uses de-identified event data from\nyour iOS app campaigns to measure app installs and in-app actions while\npreserving user privacy.\n\nProducts and features used in this tutorial\n\n|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| Google Ads \u003e [Google Ads](/docs/ads) lets you drive installs, gain deep insights into ad conversions, and run targeted ad campaigns using Google Analytics audiences to engage your user base. | Google Analytics \u003e [Google Analytics](/docs/analytics) gives you insight into user engagement, retention, and monetization metrics like total revenue, AdMob revenue, purchase revenue, and much more. It also lets you create user audiences and segments. |\n\n\u003cbr /\u003e\n\nTutorial overview\n\n[Go\ndirectly to the step-by-step tutorial](/docs/tutorials/ads-ios-on-device-measurement-event-data/step-1)\n\n1. [**Link Your Ads Account with Google Analytics**](/docs/tutorials/ads-ios-on-device-measurement-event-data/step-1)\n\n 1. Link Your Ads Account with Google Analytics\n2. [**Integrate\n Google Analytics into your app**](/docs/tutorials/ads-ios-on-device-measurement-event-data/step-2)\n\n 1. Follow integration steps for Cocoapods, Swift Package Manager or manual\n installation.\n\n 2. Optionally, enable debug mode in Xcode.\n\n3. [**Troubleshoot and\n handle common issues**](/docs/tutorials/ads-ios-on-device-measurement-event-data/step-3)\n\n 1. If needed, troubleshoot with the help of support resources for\n Firebase Authentication and Google Analytics.\n\n 2. Handle some commonly-encountered issues.\n\nWhat you'll need\n\n- Your own app that can run on iOS 12 or higher\n\n- Your app registered as a Firebase App that's linked to Google Analytics\n and Ads\n\n- Your preferred IDE\n\n\u003cbr /\u003e\n\n*** ** * ** ***\n\n\u003cbr /\u003e\n\n[**Step 1** : Link Your Ads Account with Google Analyticsarrow_forward_ios](/docs/tutorials/ads-ios-on-device-measurement-event-data/step-1)\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\n*** ** * ** ***"]]
