Tutorial: Use event data to measure Google Ads conversions from your iOS app campaigns
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Solution tutorial
Google's on-device conversion measurement improves the number of observable
conversions from your iOS app campaigns while keeping users' personal data
private. In this tutorial, you'll learn how the solution works and follow along
with the steps needed to implement it.
How does this work?
On-device conversion measurement uses de-identified event data from
your iOS app campaigns to measure app installs and in-app actions while
preserving user privacy.
Products and features used in this tutorial
|
Google Ads
Google Ads lets you drive installs, gain
deep insights into ad conversions, and run targeted ad campaigns using
Google Analytics audiences to engage your user base.
|
Google Analytics
Google Analytics gives you insight into
user engagement, retention, and monetization metrics like total revenue,
AdMob revenue, purchase revenue, and much more. It also lets you
create user audiences and segments.
|
Tutorial overview
Go
directly to the step-by-step tutorial
Link Your Ads Account with Google Analytics
- Link Your Ads Account with Google Analytics
Integrate
Google Analytics into your app
Follow integration steps for Cocoapods, Swift Package Manager or manual
installation.
Optionally, enable debug mode in Xcode.
Troubleshoot and
handle common issues
If needed, troubleshoot with the help of support resources for
Firebase Authentication and Google Analytics.
Handle some commonly-encountered issues.
What you'll need
Step 1: Link Your Ads Account with Google Analyticsarrow_forward_ios
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-15 UTC.
[null,null,["Last updated 2025-08-15 UTC."],[],[],null,["**Solution tutorial**\n\nGoogle's on-device conversion measurement improves the number of observable\nconversions from your iOS app campaigns while keeping users' personal data\nprivate. In this tutorial, you'll learn how the solution works and follow along\nwith the steps needed to implement it.\n\nHow does this work?\n\nOn-device conversion measurement uses de-identified event data from\nyour iOS app campaigns to measure app installs and in-app actions while\npreserving user privacy.\n\nProducts and features used in this tutorial\n\n|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| Google Ads \u003e [Google Ads](/docs/ads) lets you drive installs, gain deep insights into ad conversions, and run targeted ad campaigns using Google Analytics audiences to engage your user base. | Google Analytics \u003e [Google Analytics](/docs/analytics) gives you insight into user engagement, retention, and monetization metrics like total revenue, AdMob revenue, purchase revenue, and much more. It also lets you create user audiences and segments. |\n\n\u003cbr /\u003e\n\nTutorial overview\n\n[Go\ndirectly to the step-by-step tutorial](/docs/tutorials/ads-ios-on-device-measurement-event-data/step-1)\n\n1. [**Link Your Ads Account with Google Analytics**](/docs/tutorials/ads-ios-on-device-measurement-event-data/step-1)\n\n 1. Link Your Ads Account with Google Analytics\n2. [**Integrate\n Google Analytics into your app**](/docs/tutorials/ads-ios-on-device-measurement-event-data/step-2)\n\n 1. Follow integration steps for Cocoapods, Swift Package Manager or manual\n installation.\n\n 2. Optionally, enable debug mode in Xcode.\n\n3. [**Troubleshoot and\n handle common issues**](/docs/tutorials/ads-ios-on-device-measurement-event-data/step-3)\n\n 1. If needed, troubleshoot with the help of support resources for\n Firebase Authentication and Google Analytics.\n\n 2. Handle some commonly-encountered issues.\n\nWhat you'll need\n\n- Your own app that can run on iOS 12 or higher\n\n- Your app registered as a Firebase App that's linked to Google Analytics\n and Ads\n\n- Your preferred IDE\n\n\u003cbr /\u003e\n\n*** ** * ** ***\n\n\u003cbr /\u003e\n\n[**Step 1** : Link Your Ads Account with Google Analyticsarrow_forward_ios](/docs/tutorials/ads-ios-on-device-measurement-event-data/step-1)\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\n*** ** * ** ***"]]
