Tutorial: Optimize hybrid monetization using AdMob, Google Analytics, and Firebase

Step 1: Use AdMob to create new ad units for display

Introduction: Optimize hybrid monetization using AdMob, Google Analytics, and Firebase

Step 1: Use AdMob to create new ad units for display

Step 2: Set up Google Analytics

Step 3: Set up Firebase Remote Config to show specific ads experiences

To get started, you first need to create a new ad unit and then implement the ad in your app's code.

This tutorial uses the interstitial ad format as the new format being tested for adoption. When reading this tutorial, though, keep in mind that you could follow similar steps to implement and test any other ad format.

Make sure you have the prerequisites for this tutorial

• Your own app (iOS, Android, Flutter, or Unity project)

• Your app registered as a Firebase App that's linked to an AdMob App (learn more).
  This means the following are also done:

  • You've enabled Google Analytics in your Firebase project (meaning you've linked your Firebase project to a Google Analytics property).

  • You've added the applicable Firebase configuration to your app's codebase.

• (Android apps or apps targeting Android) Link your Firebase App to Google Play (required to get in-app purchase event data)

• Access to your app's associated AdMob account, with permissions to create new ad units

• Access to your app's associated Firebase project, with permissions to create and manage Firebase Remote Config

• Access to the Google Analytics property linked to your Firebase project, with permissions to create audiences (at least Editor role)

• Your preferred IDE

Create an ad unit in your AdMob account

In your AdMob account, follow the on-screen prompts to create an Interstitial ad unit that you will display in your app.

The other ad unit settings aren't important for this particular tutorial, so select settings that are appropriate for your app.

Important: For Flutter projects and Unity projects, you need to create a separate interstitial ad unit in each of your AdMob Apps; one for each platform that you target (that is, Android and iOS).

Implement the ad unit in your app's codebase

After you create an ad unit, AdMob provides you with a unique ad unit ID for the ad unit. Remember where to find this ad unit ID in your AdMob account as you'll need it to implement the ad into your app. If you created more than one ad unit, then you'll need the ad unit ID for each ad unit.

Follow the on-screen instructions (or go to the links below) to integrate the Google Mobile Ads (AdMob) SDK (if you haven't already) and to implement the new ad unit into your app.

Swift

1. Get started with AdMob in an iOS app
2. Implement interstitial ads in an iOS app

Kotlin+KTX

1. Get started with AdMob in an Android app
2. Implement interstitial ads in an Android app

Java

1. Get started with AdMob in an Android app
2. Implement interstitial ads in an Android app

Flutter

1. Get started with AdMob in a Flutter app
2. Implement interstitial ads in a Flutter app

Unity

1. Get started with AdMob in a Unity app
2. Implement interstitial ads in a Unity app

In the next steps of this tutorial, you'll configure Firebase Remote Config to display this ad unit based on whether a user is part of the Google Analytics audience of "Purchasers".

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Introduction Step 2: Set up Google Analytics

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