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내 환경설정을 기준으로 콘텐츠를 저장하고 분류하세요.
모바일 사용자 분석의 혁신
Google Analytics provides free, unlimited reporting on up to 500 distinct events. The SDK automatically captures certain key events and user properties, and you can define your own custom events to measure the things that uniquely matter to your business.
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plat_web
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사용자 획득에서 앱 사용까지 이어지는 사용자 통계
Google Analytics surfaces data about user behavior in your iOS and Android apps, enabling you to make better decisions about your product and marketing optimization. View crash data, notification effectiveness, deep-link performance, in-app purchase data, and more.
수많은 소스의 기여 분석
Google Analytics integrates with dozens of ad networks, making it easy with one SDK. Close the loop and send conversion data back to those networks to track and attribute app campaign performance across sources with postbacks to optimize campaign performance.
하나의 대시보드에서 세분화 및 최적화
Firebase Console에서 이벤트와 사용자 속성을 활용하여 기기 데이터 및 사용자 행동을 기준으로 커스텀 잠재고객을 정의하고 이러한 세그먼트를 알림, A/B 테스트(Firebase 원격 구성 사용), Google Ads 리마케팅에 사용해 보세요. 커스텀 분석을 위해 BigQuery로 원시 데이터를 내보낼 수 있습니다.
Google Ads, 통계를 실행으로 옮기는 솔루션
Google Ads helps you advertise your app to the billions of people that use Search, YouTube, Google Play, and more. In just a few minutes, you can use your Google Analytics data to understand campaign performance, unlocking optimizations to find more engaged and valuable customers for your app via App Campaigns.
Grow your user base with Google App campaigns
Realtime analytics
Understand user behavior and view live usage data with realtime reporting. Use StreamView to get a live, dynamic view of your analytics data, and use DebugView to validate your analytics instrumentation by visualizing the stream of events logged by your development devices. Want custom reports? Stream your events to BigQuery in realtime, and create custom dashboards in Looker Studio.
AdMob과 원활하게 통합
When you link your AdMob app to Firebase, your Google Analytics reports incorporate ad metrics and AdMob revenue, giving you a richer view of the Lifetime Value of your users and the performance of your in-app advertising strategy.
Firebase를 활용하여 플레이어 이탈 없이 수익을 최대 35%까지 늘린 Pomelo Games
우루과이의 대표적인 게임 스튜디오 중 하나인 Pomelo Games는 원격 구성, A/B 테스팅, Google 애널리틱스, Crashlytics를 사용하여 게임에서 전면 광고를 테스트했습니다. 그 결과 유지율이나 안정성의 저하 없이 광고 수익과 인앱 구매를 모두 늘릴 수 있었습니다.
자세히 알아보기
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KCB Group lowers cost per install 24% with Google Analytics
KCB Group, an East African bank, uses its mobile app as a primary tool for customer acquisition and engagement. Lacking a unified way to measure campaign performance, they worried that they were overspending on some of their acquisition channels. Google Analytics gave them insight into their customer behavior across all acquisition channels, leading to a meaningful boost in conversion rate and reduction in cost per install.
자세히 알아보기
arrow_forward
문서
Review our technical documentation to get started.
가격 책정
There's no cost to using Google Analytics.
[null,null,[],[],[],null,["# Google Analytics | Get unlimited app analytics\n\n##### Google Analytics\n\nGet unlimited app analytics\n===========================\n\nAn app measurement solution, available at no charge, that provides insights on app usage and user engagement.\n-------------------------------------------------------------------------------------------------------------\n\n[Get started](https://console.firebase.google.com/project/_/analytics) [View docs\n*arrow_forward*](/docs/analytics) \n\n### Reimagine analytics for mobile\n\nGoogle Analytics provides free, unlimited reporting on up to 500 distinct events. The SDK automatically captures certain key events and user properties, and you can define your own custom events to measure the things that uniquely matter to your business. \n*plat_ios* *plat_android* *plat_web* *plat_cpp* *plat_unity* \n\n### User insights from acquisition to app usage\n\nGoogle Analytics surfaces data about user behavior in your iOS and Android apps, enabling you to make better decisions about your product and marketing optimization. View crash data, notification effectiveness, deep-link performance, in-app purchase data, and more. \n\n### Attribution across dozens of sources\n\nGoogle Analytics integrates with dozens of [ad networks](/products/analytics/partners), making it easy with one SDK. Close the loop and send conversion data back to those networks to track and attribute app campaign performance across sources with postbacks to optimize campaign performance. \n\n### Segmentation and optimization in one dashboard\n\nDefine custom audiences in the Firebase console based on device data and user behavior by utilizing events and user properties, and then use those segments for notifications, A/B tests (via [Firebase Remote Config](/products/remote-config)), and Google Ads remarketing. For custom analysis, you can export raw data to [BigQuery](https://cloud.google.com/bigquery). \n\n### With Google Ads, insights become actions\n\nGoogle Ads helps you advertise your app to the billions of people that use Search, YouTube, Google Play, and more. In just a few minutes, you can use your Google Analytics data to understand campaign performance, unlocking optimizations to find more engaged and valuable customers for your app via [App Campaigns](https://support.google.com/adwords/answer/6247380). \n\n[Grow your user base with Google App campaigns](https://ads.google.com/home/campaigns/app-ads/?subid=ww-ww-et-g-aw-a-firebase_site1!o1) \n\n### Realtime analytics\n\nUnderstand user behavior and view live usage data with realtime reporting. Use StreamView to get a live, dynamic view of your analytics data, and use DebugView to validate your analytics instrumentation by visualizing the stream of events logged by your development devices. Want custom reports? Stream your events to BigQuery in realtime, and create custom dashboards in Looker Studio. \n\n### Seamless integration with AdMob\n\nWhen you link your AdMob app to Firebase, your Google Analytics reports incorporate ad metrics and AdMob revenue, giving you a richer view of the Lifetime Value of your users and the performance of your in-app advertising strategy. \nCase Studies\n\n### Learn how Google Analytics helps teams across the world grow their business\n\n##### Pomelo Games used Firebase to increase revenue by up to 35% without losing players\n\n\nPomelo Games, one of the top game studios in Uruguay, used Remote Config, A/B Testing, Google Analytics, and Crashlytics to test interstitial ads in their game. This led to an increase in both ad revenue and in-app purchases with no decline in retention or stability.\n[Read more\n*arrow_forward*](/case-studies/pomelo-games) \n\n##### KCB Group lowers cost per install 24% with Google Analytics\n\n\nKCB Group, an East African bank, uses its mobile app as a primary tool for customer acquisition and engagement. Lacking a unified way to measure campaign performance, they worried that they were overspending on some of their acquisition channels. Google Analytics gave them insight into their customer behavior across all acquisition channels, leading to a meaningful boost in conversion rate and reduction in cost per install.\n[Read more\n*arrow_forward*](/case-studies/kcb) \n\n### Documentation\n\nReview our technical documentation to get started. \n[View docs](/docs/analytics) \n\n### Pricing\n\nThere's no cost to using Google Analytics. \nTry Firebase today\n\n\nIntegrating it into your app is easy.\n[Get started](https://console.firebase.google.com/) \n\n#### All Firebase products\n\n##### Build\n\n- [App Check](/products/app-check)\n- [App Hosting](/products/app-hosting)\n- [Authentication](/products/auth)\n- [Cloud Functions](/products/functions)\n- [Cloud Storage](/products/storage)\n- [Data Connect](/products/data-connect)\n- [Extensions](/products/extensions)\n- [Firestore](/products/firestore)\n- [Firebase ML](/products/ml)\n- [Genkit](https://genkit.dev/)\n- [Hosting](/products/hosting)\n- [Realtime Database](/products/realtime-database)\n- [Firebase AI Logic client SDKs](/products/firebase-ai-logic)\n\n[Generative AI](/products/generative-ai) \n\n##### Run\n\n- [A/B Testing](/products/ab-testing)\n- [App Distribution](/products/app-distribution)\n- [Cloud Messaging](/products/cloud-messaging)\n- [Crashlytics](/products/crashlytics)\n- [Google Analytics](/products/analytics)\n- [In-App Messaging](/products/in-app-messaging)\n- [Performance Monitoring](/products/performance)\n- [Remote Config](/products/remote-config)\n- [Test Lab](/products/test-lab)"]]
