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Google Analytics provides free, unlimited reporting on up to 500 distinct events. The SDK automatically captures certain key events and user properties, and you can define your own custom events to measure the things that uniquely matter to your business.
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Data tentang pengguna, mulai dari akuisisi hingga penggunaan aplikasi
Google Analytics surfaces data about user behavior in your iOS and Android apps, enabling you to make better decisions about your product and marketing optimization. View crash data, notification effectiveness, deep-link performance, in-app purchase data, and more.
Atribusi di banyak sumber
Google Analytics integrates with dozens of ad networks, making it easy with one SDK. Close the loop and send conversion data back to those networks to track and attribute app campaign performance across sources with postbacks to optimize campaign performance.
Segmentasi dan pengoptimalan di satu dasbor
Tentukan audience kustom pada Firebase console berdasarkan data perangkat dan perilaku pengguna dengan memanfaatkan peristiwa dan properti pengguna, lalu gunakan segmen tersebut untuk menentukan notifikasi, pengujian A/B (melalui Firebase Remote Config, dan pemasaran ulang Google Ads. Untuk analisis kustom, Anda dapat mengekspor data mentahnya ke BigQuery.
Dengan Google Ads, data diubah menjadi tindakan
Google Ads helps you advertise your app to the billions of people that use Search, YouTube, Google Play, and more. In just a few minutes, you can use your Google Analytics data to understand campaign performance, unlocking optimizations to find more engaged and valuable customers for your app via App Campaigns.
Grow your user base with Google App campaigns
Realtime analytics
Understand user behavior and view live usage data with realtime reporting. Use StreamView to get a live, dynamic view of your analytics data, and use DebugView to validate your analytics instrumentation by visualizing the stream of events logged by your development devices. Want custom reports? Stream your events to BigQuery in realtime, and create custom dashboards in Looker Studio.
Integrasi yang lancar dengan AdMob
When you link your AdMob app to Firebase, your Google Analytics reports incorporate ad metrics and AdMob revenue, giving you a richer view of the Lifetime Value of your users and the performance of your in-app advertising strategy.
Pomelo Games menggunakan Firebase untuk meningkatkan pendapatan hingga 35% tanpa kehilangan pemain
Pomelo Games, salah satu studio game teratas di Uruguay, menggunakan Remote Config, Pengujian A/B, Google Analytics, dan Crashlytics untuk menguji iklan interstitial dalam game mereka. Keputusan mereka ini menghasilkan peningkatan pada pendapatan dan pembelian dalam aplikasi tanpa mengalami penurunan pada retensi atau stabilitas.
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KCB Group lowers cost per install 24% with Google Analytics
KCB Group, an East African bank, uses its mobile app as a primary tool for customer acquisition and engagement. Lacking a unified way to measure campaign performance, they worried that they were overspending on some of their acquisition channels. Google Analytics gave them insight into their customer behavior across all acquisition channels, leading to a meaningful boost in conversion rate and reduction in cost per install.
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Dokumentasi
Review our technical documentation to get started.
Harga
There's no cost to using Google Analytics.
[null,null,[],[],[],null,["# Google Analytics | Get unlimited app analytics\n\n##### Google Analytics\n\nGet unlimited app analytics\n===========================\n\nAn app measurement solution, available at no charge, that provides insights on app usage and user engagement.\n-------------------------------------------------------------------------------------------------------------\n\n[Get started](https://console.firebase.google.com/project/_/analytics) [View docs\n*arrow_forward*](/docs/analytics) \n\n### Reimagine analytics for mobile\n\nGoogle Analytics provides free, unlimited reporting on up to 500 distinct events. The SDK automatically captures certain key events and user properties, and you can define your own custom events to measure the things that uniquely matter to your business. \n*plat_ios* *plat_android* *plat_web* *plat_cpp* *plat_unity* \n\n### User insights from acquisition to app usage\n\nGoogle Analytics surfaces data about user behavior in your iOS and Android apps, enabling you to make better decisions about your product and marketing optimization. View crash data, notification effectiveness, deep-link performance, in-app purchase data, and more. \n\n### Attribution across dozens of sources\n\nGoogle Analytics integrates with dozens of [ad networks](/products/analytics/partners), making it easy with one SDK. Close the loop and send conversion data back to those networks to track and attribute app campaign performance across sources with postbacks to optimize campaign performance. \n\n### Segmentation and optimization in one dashboard\n\nDefine custom audiences in the Firebase console based on device data and user behavior by utilizing events and user properties, and then use those segments for notifications, A/B tests (via [Firebase Remote Config](/products/remote-config)), and Google Ads remarketing. For custom analysis, you can export raw data to [BigQuery](https://cloud.google.com/bigquery). \n\n### With Google Ads, insights become actions\n\nGoogle Ads helps you advertise your app to the billions of people that use Search, YouTube, Google Play, and more. In just a few minutes, you can use your Google Analytics data to understand campaign performance, unlocking optimizations to find more engaged and valuable customers for your app via [App Campaigns](https://support.google.com/adwords/answer/6247380). \n\n[Grow your user base with Google App campaigns](https://ads.google.com/home/campaigns/app-ads/?subid=ww-ww-et-g-aw-a-firebase_site1!o1) \n\n### Realtime analytics\n\nUnderstand user behavior and view live usage data with realtime reporting. Use StreamView to get a live, dynamic view of your analytics data, and use DebugView to validate your analytics instrumentation by visualizing the stream of events logged by your development devices. Want custom reports? Stream your events to BigQuery in realtime, and create custom dashboards in Looker Studio. \n\n### Seamless integration with AdMob\n\nWhen you link your AdMob app to Firebase, your Google Analytics reports incorporate ad metrics and AdMob revenue, giving you a richer view of the Lifetime Value of your users and the performance of your in-app advertising strategy. \nCase Studies\n\n### Learn how Google Analytics helps teams across the world grow their business\n\n##### Pomelo Games used Firebase to increase revenue by up to 35% without losing players\n\n\nPomelo Games, one of the top game studios in Uruguay, used Remote Config, A/B Testing, Google Analytics, and Crashlytics to test interstitial ads in their game. This led to an increase in both ad revenue and in-app purchases with no decline in retention or stability.\n[Read more\n*arrow_forward*](/case-studies/pomelo-games) \n\n##### KCB Group lowers cost per install 24% with Google Analytics\n\n\nKCB Group, an East African bank, uses its mobile app as a primary tool for customer acquisition and engagement. Lacking a unified way to measure campaign performance, they worried that they were overspending on some of their acquisition channels. Google Analytics gave them insight into their customer behavior across all acquisition channels, leading to a meaningful boost in conversion rate and reduction in cost per install.\n[Read more\n*arrow_forward*](/case-studies/kcb) \n\n### Documentation\n\nReview our technical documentation to get started. \n[View docs](/docs/analytics) \n\n### Pricing\n\nThere's no cost to using Google Analytics. \nTry Firebase today\n\n\nIntegrating it into your app is easy.\n[Get started](https://console.firebase.google.com/) \n\n#### All Firebase products\n\n##### Build\n\n- [App Check](/products/app-check)\n- [App Hosting](/products/app-hosting)\n- [Authentication](/products/auth)\n- [Cloud Functions](/products/functions)\n- [Cloud Storage](/products/storage)\n- [Data Connect](/products/data-connect)\n- [Extensions](/products/extensions)\n- [Firestore](/products/firestore)\n- [Firebase ML](/products/ml)\n- [Genkit](https://genkit.dev/)\n- [Hosting](/products/hosting)\n- [Realtime Database](/products/realtime-database)\n- [Firebase AI Logic client SDKs](/products/firebase-ai-logic)\n\n[Generative AI](/products/generative-ai) \n\n##### Run\n\n- [A/B Testing](/products/ab-testing)\n- [App Distribution](/products/app-distribution)\n- [Cloud Messaging](/products/cloud-messaging)\n- [Crashlytics](/products/crashlytics)\n- [Google Analytics](/products/analytics)\n- [In-App Messaging](/products/in-app-messaging)\n- [Performance Monitoring](/products/performance)\n- [Remote Config](/products/remote-config)\n- [Test Lab](/products/test-lab)"]]
