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テストでインテリジェントにアプリを成長させる
Firebase A/B Testing helps you improve your app by making it easy to run, analyze, and scale product and marketing experiments. It gives you the power to test changes to your app's UI, features, AI systems, or engagement campaigns to see how they impact your key metrics before you implement them widely.
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Achieve your business goals
Firebase A/B Testing shows you the impact app changes have on your most important business metrics. Out-of-the-box, it tracks retention, revenue, and engagement. In conjunction with Google Analytics, you can also track how user actions change in each experiment.
テストをカスタマイズしてさまざまなアップデートをテストする
Firebase A/B Testing gives you the flexibility to customize your experiment to suit your unique app needs. You determine what elements you want to test, which users to target, what parameters to put in place, and how many variants to include. Want to revamp your onboarding flow? Tweak the copy of your notifications? Or even change the frequency of your ad intermissions? Anything that can be defined in a variable can be tested with Firebase A/B Testing because it works seamlessly with both Cloud Messaging and Remote Config.
Roll out changes with confidence
高度な解析をバックエンドで使用することで、Firebase A/B Testing は、どのバリエーションのパフォーマンスが最適であるかだけでなく、それらの結果が統計的に有意であるかどうかを判断するのに役立ちます。今後は、アプリのアップデートの潜在的な影響を心配する必要はありません。Firebase A/B Testing を使用することで、アプリのテストと変更を行い、自信を持って変更をロールアウトできます。
エンジニアリングに時間をかけずチームを強化する
A/B testing is important, but it requires a significant amount of engineering effort to create the infrastructure needed to run an A/B test. With Firebase A/B Testing, set-up is quick and easy. Once A/B testing is configured, anyone in your organization can run and analyze experiments because Firebase A/B Testing fits naturally with your experimentation process. It doesn't change the way you work; it allows you to iterate faster, and at larger scale.
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STAGE は Firebase と Flutter を使用してリリース時間を半分に短縮
STAGE paired Flutter's front-end tools with Firebase's back-end services to build a multi-platform app. The app's infrastructure securely stores and delivers content to almost 2 million users in real time for a smooth viewing experience, which helps them stand out in India's competitive streaming market.
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Firebase を使用して、プレーヤーを失うことなく 35% の収益向上を成し遂げた Pomelo Games
ウルグアイの大手ゲームスタジオ Pomelo Games は、Remote Config、A/B Testing、Google アナリティクス、Crashlytics を使用して、ゲームでのインタースティシャル広告をテストしています。これにより、ユーザー維持率や安定性を損なうことなく、広告収入とアプリ内購入双方の増加を実現しています。
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Le Figaro がモバイルとウェブアプリでの有料定期購読者を増やすため Firebase を活用
Le Figaro はさまざまな Firebase プロダクトを利用して、既存のユーザーを維持し、有料購読者を増やし、開発時間を短縮させています。
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Hotstar の事例: Firebase でスケーリングを行い、エンゲージメントを 38% 増加
全世界で数百万人ものユーザーを抱えるインド最大のエンターテイメント アプリ Hotstar は、テレビ番組、映画、スポーツ、ニュースなどのモバイル向けライブ配信を行っています。Hotstar は、複数の Firebase プロダクトを組み合わせて使用することで、ユーザーを混乱させることも安定性を犠牲することもなく、新しいビルドのリリースも行わずに、大規模なライブ配信のイベント中に、視聴画面に新機能を安全にロールアウトしました。
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Firebase を使用してサブスクリプションの 8% 増加を実現したタップル
日本のデベロッパーであるタップルは、Remote Config と A/B Testing を使用して、サブスクリプションへの登録を推進するうえで、どのようなサブスクリプション プロンプトが効果的であるかを検証しています。これにより、ユーザー 5 万人のライフタイム バリュー最大化を体系的に実現できるようにしています。
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Firebase を使用して収益向上を図る GameNexa Studios
GameNexa Studios は、インドを拠点とするアプリ デベロッパーであり、コンサルタント企業です。同社は、さまざまな Firebase プロダクトを使用して、アプリ内購入の収益を倍増させ、幅広い収益化戦略を展開しています。
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Firebase でサブスクリプションを 15% 引き上げた Mobills
Mobills は、800 万以上のダウンロードを誇る、使いやすい個人向け資産管理アプリを提供しています。同社は、Remote Config と A/B Testing を使用して、アプリのユーザー インターフェースの機能向上を確実に正しい方向で行うとともに、さまざまな行動を促すフレーズをテストしています。同社が得た分析情報は、15% ものサブスクリプション増加に一役買っています。
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Vinwap は Firebase を使用してたった 6 日で広告収入を 30% 増やした
Android デバイス向けの「ライブ」壁紙のメーカーである Vinwap は、ユーザー エンゲージメントを減らすことなく広告収入を増やしたいと考えていました。この会社が Remote Config と A/B Testing を使用してどのように 1 週間足らずで収益を約 30% 増やしたかをご覧ください。
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ドキュメント
Learn how to get started with A/B Testing by reviewing our technical documentation.
料金
A/B Testing is a no cost tool within the Firebase platform.
[null,null,[],[],[],null,["Firebase A/B Testing\n^BETA^\n\nOptimize your app experience\n\nStreamline the way you run, analyze, and scale product and marketing experiments with the power to test changes to your app's UI, features, or engagement campaigns. \n[Get started](https://console.firebase.google.com/project/_/experiments/list) [View docs\n*arrow_forward*](/docs/ab-testing) \n\nIntelligently grow your app with experiments \nFirebase A/B Testing helps you improve your app by making it easy to run, analyze, and scale product and marketing experiments. It gives you the power to test changes to your app's UI, features, AI systems, or engagement campaigns to see how they impact your key metrics before you implement them widely. \n*plat_ios* *plat_android* *plat_cpp* *plat_unity* \n\nAchieve your business goals \nFirebase A/B Testing shows you the impact app changes have on your most important business metrics. Out-of-the-box, it tracks retention, revenue, and engagement. In conjunction with Google Analytics, you can also track how user actions change in each experiment. \n\nCustomize experiments to test a variety of updates \nFirebase A/B Testing gives you the flexibility to customize your experiment to suit your unique app needs. You determine what elements you want to test, which users to target, what parameters to put in place, and how many variants to include. Want to revamp your onboarding flow? Tweak the copy of your notifications? Or even change the frequency of your ad intermissions? Anything that can be defined in a variable can be tested with Firebase A/B Testing because it works seamlessly with both Cloud Messaging and Remote Config. \n\nRoll out changes with confidence \nUsing sophisticated analysis on the backend, Firebase A/B Testing will help you determine not only which variation performed best, but also if these results are statistically significant. Stop worrying about potential repercussions of app updates; use Firebase A/B Testing to test, modify and roll out changes to your app with confidence. \n\nEmpower your team without eating up engineering time \nA/B testing is important, but it requires a significant amount of engineering effort to create the infrastructure needed to run an A/B test. With Firebase A/B Testing, set-up is quick and easy. Once A/B testing is configured, anyone in your organization can run and analyze experiments because Firebase A/B Testing fits naturally with your experimentation process. It doesn't change the way you work; it allows you to iterate faster, and at larger scale. \nCase Studies\n\nLearn how A/B Testing helps teams across the world improve app quality\n-\n\n STAGE uses Firebase and Flutter to cut release time in half\n\n\n STAGE paired Flutter's front-end tools with Firebase's back-end services to build a multi-platform app. The app's infrastructure securely stores and delivers content to almost 2 million users in real time for a smooth viewing experience, which helps them stand out in India's competitive streaming market.\n [Read more\n *arrow_forward*](/case-studies/stage-app)\n-\n\n Pomelo Games used Firebase to increase revenue by up to 35% without losing players\n\n\n Pomelo Games, one of the top game studios in Uruguay, used Remote Config, A/B Testing, Google Analytics, and Crashlytics to test interstitial ads in their game. This led to an increase in both ad revenue and in-app purchases with no decline in retention or stability.\n [Read more\n *arrow_forward*](/case-studies/pomelo-games)\n-\n\n Le Figaro leverages Firebase to increase paid subscriptions across mobile and web apps\n\n\n Le Figaro used a number of Firebase products to retain existing users, increase paid subscriptions and decrease development time.\n [Read more\n *arrow_forward*](/case-studies/le-figaro)\n-\n\n Hotstar scales with Firebase and increases engagement by 38%\n\n\n Hotstar, India's largest entertainment app with millions of users around the world, provides live-streaming of TV shows, movies, sports, and news on the go. By using a combination of Firebase products together, Hotstar safely rolled out new features to its watch screen during a major live-streaming event without disrupting users, sacrificing stability, or releasing a new build.\n [Read more\n *arrow_forward*](/case-studies/hotstar)\n-\n\n Tapple uses Firebase to increase subscriptions by 8%\n\n\n Japanese developer Tapple, used Remote Config and A/B Testing to test different subscription prompts to see which one was most effective in driving registrations. This helped them systematically maximize the lifetime value of their 5 million users.\n [Read more\n *arrow_forward*](/case-studies/tapple)\n-\n\n GameNexa Studios uses Firebase to increase revenue\n\n\n GameNexa Studios, an app developer and consultancy based in India, used a variety of Firebase products to double in-app purchase revenue and diversify monetization strategy.\n [Read more\n *arrow_forward*](/case-studies/gamenexa)\n-\n\n Mobills increases subscriptions by 15% with Firebase\n\n\n Mobills, an easy-to-use personal finance app with more than 8 million downloads, used Remote Config and A/B Testing to confidently make improvements to their user interface and test different calls-to-action. The insights they gained helped them boost subscriptions by a whopping 15%.\n [Read more\n *arrow_forward*](/case-studies/mobills)\n-\n\n Vinwap uses Firebase to increase ad revenue by 30% in only 6 days\n\n\n Vinwap, maker of \"live\" wallpapers for Android devices, wanted to increase ad revenue without decreasing user engagement. See how they used Remote Config and A/B testing to increase revenue by almost a third in less than a week.\n [Read more\n*arrow_forward*](/case-studies/vinwap) \n\nDocumentation \nLearn how to get started with A/B Testing by reviewing our technical documentation. \n[View docs](/docs/ab-testing) \n\nPricing \nA/B Testing is a no cost tool within the Firebase platform. \nTry Firebase today\n\n\nIntegrating it into your app is easy.\n[Get started](https://console.firebase.google.com/) \n\nAll Firebase products \n\nBuild\n\n- [App Check](/products/app-check)\n- [App Hosting](/products/app-hosting)\n- [Authentication](/products/auth)\n- [Cloud Functions](/products/functions)\n- [Cloud Storage](/products/storage)\n- [Data Connect](/products/data-connect)\n- [Extensions](/products/extensions)\n- [Firestore](/products/firestore)\n- [Firebase ML](/products/ml)\n- [Genkit](https://genkit.dev/)\n- [Hosting](/products/hosting)\n- [Realtime Database](/products/realtime-database)\n- [Firebase AI Logic client SDKs](/products/firebase-ai-logic)\n\n[Generative AI](/products/generative-ai) \n\nRun\n\n- [A/B Testing](/products/ab-testing)\n- [App Distribution](/products/app-distribution)\n- [Cloud Messaging](/products/cloud-messaging)\n- [Crashlytics](/products/crashlytics)\n- [Google Analytics](/products/analytics)\n- [In-App Messaging](/products/in-app-messaging)\n- [Performance Monitoring](/products/performance)\n- [Remote Config](/products/remote-config)\n- [Test Lab](/products/test-lab)"]]