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Reformule a análise para dispositivos móveis
Google Analytics provides free, unlimited reporting on up to 500 distinct events. The SDK automatically captures certain key events and user properties, and you can define your own custom events to measure the things that uniquely matter to your business.
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plat_android
plat_web
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Insights sobre os usuários, da aquisição ao uso do app
Google Analytics surfaces data about user behavior in your iOS and Android apps, enabling you to make better decisions about your product and marketing optimization. View crash data, notification effectiveness, deep-link performance, in-app purchase data, and more.
Atribuição para várias origens
Google Analytics integrates with dozens of ad networks, making it easy with one SDK. Close the loop and send conversion data back to those networks to track and attribute app campaign performance across sources with postbacks to optimize campaign performance.
Segmentação e otimização em um painel
Use eventos e propriedades de usuário para definir públicos-alvo personalizados no Console do Firebase com base em dados do dispositivo e comportamentos dos usuários. Depois, use esses segmentos em notificações, testes A/B (via Configuração remota do Firebase) e remarketing do Google Ads. Para ver uma análise personalizada, é possível exportar os dados brutos para o BigQuery.
Com o Google Ads, os insights se tornam ações
Google Ads helps you advertise your app to the billions of people that use Search, YouTube, Google Play, and more. In just a few minutes, you can use your Google Analytics data to understand campaign performance, unlocking optimizations to find more engaged and valuable customers for your app via App Campaigns.
Grow your user base with Google App campaigns
Realtime analytics
Understand user behavior and view live usage data with realtime reporting. Use StreamView to get a live, dynamic view of your analytics data, and use DebugView to validate your analytics instrumentation by visualizing the stream of events logged by your development devices. Want custom reports? Stream your events to BigQuery in realtime, and create custom dashboards in Looker Studio.
Integração perfeita com a AdMob
When you link your AdMob app to Firebase, your Google Analytics reports incorporate ad metrics and AdMob revenue, giving you a richer view of the Lifetime Value of your users and the performance of your in-app advertising strategy.
A Pomelo Games usou o Firebase para aumentar a receita em até 35% sem perder jogadores
A Pomelo Games, um dos principais estúdios de jogos do Uruguai, usou o Configuração remota, o Teste A/B, o Google Analytics e o Crashlytics para testar os anúncios intersticiais em seu jogo. Isso levou a um aumento na receita de publicidade e nas compras no aplicativo, sem diminuição na retenção ou estabilidade.
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KCB Group lowers cost per install 24% with Google Analytics
KCB Group, an East African bank, uses its mobile app as a primary tool for customer acquisition and engagement. Lacking a unified way to measure campaign performance, they worried that they were overspending on some of their acquisition channels. Google Analytics gave them insight into their customer behavior across all acquisition channels, leading to a meaningful boost in conversion rate and reduction in cost per install.
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Documentação
Review our technical documentation to get started.
Preços
There's no cost to using Google Analytics.
[null,null,[],[],[],null,["Google Analytics\n\nGet unlimited app analytics\n\nAn app measurement solution, available at no charge, that provides insights on app usage and user engagement. \n[Get started](https://console.firebase.google.com/project/_/analytics) [View docs\n*arrow_forward*](/docs/analytics) \n\nReimagine analytics for mobile \nGoogle Analytics provides free, unlimited reporting on up to 500 distinct events. The SDK automatically captures certain key events and user properties, and you can define your own custom events to measure the things that uniquely matter to your business. \n*plat_ios* *plat_android* *plat_web* *plat_cpp* *plat_unity* \n\nUser insights from acquisition to app usage \nGoogle Analytics surfaces data about user behavior in your iOS and Android apps, enabling you to make better decisions about your product and marketing optimization. View crash data, notification effectiveness, deep-link performance, in-app purchase data, and more. \n\nAttribution across dozens of sources \nGoogle Analytics integrates with dozens of [ad networks](/products/analytics/partners), making it easy with one SDK. Close the loop and send conversion data back to those networks to track and attribute app campaign performance across sources with postbacks to optimize campaign performance. \n\nSegmentation and optimization in one dashboard \nDefine custom audiences in the Firebase console based on device data and user behavior by utilizing events and user properties, and then use those segments for notifications, A/B tests (via [Firebase Remote Config](/products/remote-config)), and Google Ads remarketing. For custom analysis, you can export raw data to [BigQuery](https://cloud.google.com/bigquery). \n\nWith Google Ads, insights become actions \nGoogle Ads helps you advertise your app to the billions of people that use Search, YouTube, Google Play, and more. In just a few minutes, you can use your Google Analytics data to understand campaign performance, unlocking optimizations to find more engaged and valuable customers for your app via [App Campaigns](https://support.google.com/adwords/answer/6247380). \n\n[Grow your user base with Google App campaigns](https://ads.google.com/home/campaigns/app-ads/?subid=ww-ww-et-g-aw-a-firebase_site1!o1) \n\nRealtime analytics \nUnderstand user behavior and view live usage data with realtime reporting. Use StreamView to get a live, dynamic view of your analytics data, and use DebugView to validate your analytics instrumentation by visualizing the stream of events logged by your development devices. Want custom reports? Stream your events to BigQuery in realtime, and create custom dashboards in Looker Studio. \n\nSeamless integration with AdMob \nWhen you link your AdMob app to Firebase, your Google Analytics reports incorporate ad metrics and AdMob revenue, giving you a richer view of the Lifetime Value of your users and the performance of your in-app advertising strategy. \nCase Studies\n\nLearn how Google Analytics helps teams across the world grow their business \n\nPomelo Games used Firebase to increase revenue by up to 35% without losing players\n\n\nPomelo Games, one of the top game studios in Uruguay, used Remote Config, A/B Testing, Google Analytics, and Crashlytics to test interstitial ads in their game. This led to an increase in both ad revenue and in-app purchases with no decline in retention or stability.\n[Read more\n*arrow_forward*](/case-studies/pomelo-games) \n\nKCB Group lowers cost per install 24% with Google Analytics\n\n\nKCB Group, an East African bank, uses its mobile app as a primary tool for customer acquisition and engagement. Lacking a unified way to measure campaign performance, they worried that they were overspending on some of their acquisition channels. Google Analytics gave them insight into their customer behavior across all acquisition channels, leading to a meaningful boost in conversion rate and reduction in cost per install.\n[Read more\n*arrow_forward*](/case-studies/kcb) \n\nDocumentation \nReview our technical documentation to get started. \n[View docs](/docs/analytics) \n\nPricing \nThere's no cost to using Google Analytics. \nTry Firebase today\n\n\nIntegrating it into your app is easy.\n[Get started](https://console.firebase.google.com/) \n\nAll Firebase products \n\nBuild\n\n- [App Check](/products/app-check)\n- [App Hosting](/products/app-hosting)\n- [Authentication](/products/auth)\n- [Cloud Functions](/products/functions)\n- [Cloud Storage](/products/storage)\n- [Data Connect](/products/data-connect)\n- [Extensions](/products/extensions)\n- [Firestore](/products/firestore)\n- [Firebase ML](/products/ml)\n- [Genkit](https://genkit.dev/)\n- [Hosting](/products/hosting)\n- [Realtime Database](/products/realtime-database)\n- [Firebase AI Logic client SDKs](/products/firebase-ai-logic)\n\n[Generative AI](/products/generative-ai) \n\nRun\n\n- [A/B Testing](/products/ab-testing)\n- [App Distribution](/products/app-distribution)\n- [Cloud Messaging](/products/cloud-messaging)\n- [Crashlytics](/products/crashlytics)\n- [Google Analytics](/products/analytics)\n- [In-App Messaging](/products/in-app-messaging)\n- [Performance Monitoring](/products/performance)\n- [Remote Config](/products/remote-config)\n- [Test Lab](/products/test-lab)"]]
