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Pomelo Games menggunakan Firebase untuk meningkatkan pendapatan hingga 35% tanpa kehilangan pemain
Pendahuluan
Sebagai salah satu studio game terpopuler di Uruguay, Pomelo Games memperhatikan pengalaman pengguna mereka dengan serius. Dengan lima game populer dan sebuah nominasi International Mobile Gaming Award, tim Pomelo Games merasa bangga sebagai developer game unik dan canggih yang menarik minat banyak pemain.
Rilis terbaru mereka, Once Upon a Tower, "adalah game yang mudah dimainkan, sulit ditinggalkan, dan gratis," kata salah satu pendiri mereka, Jonás Mora. Sebagai Pilihan Editor Play Store, game ini disukai karena grafis high fidelity-nya, serta "keadilan mekanisme permainan gratisnya," kata Jonás.
Jadi, saat tim perlu meningkatkan monetisasi game, mereka bingung harus bagaimana. Bagaimana mereka dapat meningkatkan pendapatan tanpa mengorbankan keterjangkauan yang disukai pemain mereka?
Tantang
Salah satu idenya adalah menyertakan iklan interstisial, tetapi Jonás pada awalnya menentang ide tersebut. "Secara pribadi, saya akan menghapus game apa pun yang berisi iklan interstisial segera setelah mendownloadnya," katanya, dan dia berasumsi bahwa pemain Pomelo yang sadar harga juga akan menghapusnya. Namun, dia setuju untuk menguji teorinya mengunakan Firebase.
Timnya menggunakan Firebase Remote Config dan Firebase A/B Testing untuk menguji efek penayangan iklan interstisial ke seluruh basis pemain versus subsegmen tertentu. Kemudian, mereka menggunakan Google Analytics untuk mengukur dampaknya terhadap pendapatan. Mereka juga memantau Google Analytics untuk melihat perubahan retensi dan menggunakan Firebase Crashlytics untuk mengamati stabilitasnya.
Solusi
Setelah dua minggu pengujian, tim Pomelo menemukan bahwa iklan interstisial menghasilkan peningkatan pendapatan AdMob rata-rata 25% dan, yang mengejutkan, peningkatan pembelian dalam aplikasi sebesar 35%. Hampir tidak ada efek pada retensi.
Jonás percaya bahwa iklan interstisial menyebabkan peningkatan pembelian dalam aplikasi karena game menghapus iklan setelah pemain melakukan pembelian, yang mendorong transaksi.
Terinspirasi oleh kesuksesan mereka dengan produk Firebase ini, dikombinasikan dengan Google Analytics dan AdMob, Pomelo kini telah mengintegrasikan alat Firebase ke dalam seluruh portofolio game mereka. "Kami memiliki game lain dalam versi beta, dan kami mencoba membuat keputusan desain berbasis data untuk meningkatkan retensi," ucap Jonás. Dengan menguji lebih awal dan lebih sering, tim kini dapat mengandalkan data untuk mengoptimalkan game mereka — tidak perlu lagi menebak-nebak.
Hasilnya
Peningkatan pembelian dalam aplikasi sebesar 35%
Peningkatan pendapatan sebesar 25% dari iklan dalam aplikasi
Tidak ada penurunan retensi
"Firebase menunjukkan kepada kami cara memonetisasi game tanpa mengurangi kepuasan bermain game atau membuat pemain menjauh. Firebase memberi kami kepercayaan diri untuk mencoba pendekatan baru yang tidak pernah kami duga akan berhasil."
- Jonás Mora, Co-founder, Pomelo Games
[null,null,[],[],[],null,["[*arrow_back*\nExplore other case studies](/case-studies) \n[View more solutions](/solutions) \n\nPomelo Games uses Firebase to increase revenue by up to 35% without losing players \n\n*** ** * ** ***\n\nIntroduction As one of the top games studios in Uruguay, [Pomelo Games](http://www.pomelogames.com/) takes their user experience seriously. With five popular games and an [International Mobile Gaming Award](https://www.imgawards.com/) nomination under their belt, the team at Pomelo Games prides themselves on developing unique and polished games that capture players' imaginations.\n\nTheir recent release, [Once Upon a Tower](https://play.google.com/store/apps/details?id=com.pomelogames.TowerGame), \"is an easy-to-pick-up, hard-to-put-down, free-to-play game,\" says co-founder Jonás Mora. A Play Store Editors' Choice, the game is beloved for its high-fidelity graphics, as well as the \"fairness of its free-to-play mechanics,\" says Jonás.\n\nSo when the team needed to improve the game's monetization, they were unsure how to proceed. How could they increase revenue without sacrificing the affordability their players loved?\n\n*** ** * ** ***\n\nChallenge One idea was to include interstitial ads, but Jonás was initially opposed to the idea. \"Personally, I would delete any game containing interstitials right after downloading it,\" he says, and he assumed Pomelo's price-conscious players would too. Still, he agreed to test his theory using Firebase.\n\nThe team used [Firebase Remote Config](/products/remote-config) and [Firebase A/B Testing](/products/ab-testing) to test the effects of showing interstitial ads to their entire player base versus a specific sub segment. Then, they used [Google Analytics](/products/analytics) to measure the impact on revenue. They also monitored Google Analytics for changes in retention and used [Firebase Crashlytics](/products/crashlytics) to keep an eye on stability. \n\n*** ** * ** ***\n\nSolution \nAfter two weeks of testing, the Pomelo team discovered that interstitial ads led to an average 25% increase in AdMob revenue and, surprisingly, a 35% increase in in-app purchases too. There was almost no effect on retention. \nJonás believes that interstitial ads led to an increase in in-app purchases because the game removes ads once a player makes a purchase, incentivizing transactions.\n\nInspired by their success with these Firebase products, in combination with Google Analytics and AdMob, Pomelo has now integrated Firebase tools into their entire portfolio of games. \"We have another game in beta, and we're trying to make data-based design decisions to improve the retention,\" says Jonás. By testing earlier and more often, the team can now rely on data to optimize their games --- no more guesswork required.\n\n*** ** * ** ***\n\nResults\n\n35% increase in in-app purchases\n\n25% increase in revenue from in-app ads\n\n0% decrease in retention \n\n\"Firebase showed us how to monetize our games without sacrificing the game experience or driving players away. It gave us the confidence to try new approaches we never thought would work.\"\n\n\n- Jonás Mora, Co-founder, Pomelo Games \nTry Firebase today\n\n\nIntegrating it into your app is easy.\n[Get started](https://console.firebase.google.com/) \n\nAll Firebase products \n\nBuild\n\n- [App Check](/products/app-check)\n- [App Hosting](/products/app-hosting)\n- [Authentication](/products/auth)\n- [Cloud Functions](/products/functions)\n- [Cloud Storage](/products/storage)\n- [Data Connect](/products/data-connect)\n- [Extensions](/products/extensions)\n- [Firestore](/products/firestore)\n- [Firebase ML](/products/ml)\n- [Genkit](https://genkit.dev/)\n- [Hosting](/products/hosting)\n- [Realtime Database](/products/realtime-database)\n- [Firebase AI Logic client SDKs](/products/firebase-ai-logic)\n\n[Generative AI](/products/generative-ai) \n\nRun\n\n- [A/B Testing](/products/ab-testing)\n- [App Distribution](/products/app-distribution)\n- [Cloud Messaging](/products/cloud-messaging)\n- [Crashlytics](/products/crashlytics)\n- [Google Analytics](/products/analytics)\n- [In-App Messaging](/products/in-app-messaging)\n- [Performance Monitoring](/products/performance)\n- [Remote Config](/products/remote-config)\n- [Test Lab](/products/test-lab)"]]
