Find the right app monetization strategy with data
Link AdMob, Firebase, and Google Analytics for a streamlined solution to experiment with ads, and make smarter decisions based on app and ad performance insights. Create and serve ads with Google AdMob, test and compare different ad strategies with Firebase Remote Config and Firebase A/B Testing, and use user engagement data from Google Analytics to help you evaluate your experiments.
Enhance performance through testing
Firebase Remote Config provides a testing framework that lets you
create different ad experiment variants, and choose specific
audiences that you want to expose those variants to. This lets you
easily test and compare different ad strategies.
See our solutions for:
Drive results for your app
Whether you want to experiment with frequency capping to increase revenue or serve ads to a specific audience, linking AdMob with Firebase and Google Analytics leads to smarter, data-driven decisions. With insights about which users are most likely to spend money in your app, you can even fine-tune who sees an ad versus who's encouraged to make a purchase instead.
Resources
Even if your mobile app has been downloaded by millions of users worldwide, making it profitable in the long run is a tricky science. Most apps rely on a mix of ads and in-app purchases (IAP) to make money.
In this video series, learn how Firebase and AdMob can help you answer questions like should you show ads in your apps, how to show ads to your users, and more!
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CrazyLabs Uses Firebase Remote Config to Maximize Revenue at Scale
CrazyLabs, a hypercasual game publisher with billions of downloads of their games, used Firebase Remote Config and AdMob to automate testing of their games at scale in order to maximize revenue without decreasing user engagement.
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Pomelo Games used Firebase to increase revenue by up to 35% without losing players
Pomelo Games, one of the top game studios in Uruguay, used Remote Config, A/B Testing, Google Analytics, and Crashlytics to test interstitial ads in their game. This led to an increase in both ad revenue and in-app purchases with no decline in retention or stability.
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Vinwap uses Firebase to increase ad revenue by 30% in only 6 days
Vinwap, maker of "live" wallpapers for Android devices, wanted to increase ad revenue without decreasing user engagement. See how they used Remote Config and A/B testing to increase revenue by almost a third in less than a week.
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Qtonz uses Firebase to boost ad revenue by 4x and grow engagement
Qtonz, maker of MBit Music, one of India's most popular video creation apps with over 10 million downloads, was having difficulty retaining users and monetizing their app. By using Firebase and AdMob, they uncovered new opportunities to optimize their ad strategy and grow user engagement.
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GameNexa Studios uses Firebase to increase revenue
GameNexa Studios, an app developer and consultancy based in India, used a variety of Firebase products to double in-app purchase revenue and diversify monetization strategy.
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