Firebase A/B Testing ^BETA

Optimize your app experience

Streamline the way you run, analyze, and scale product and marketing experiments with the power to test changes to your app's UI, features, or engagement campaigns.

通过实验以智能方式拓展您的应用

Firebase A/B Testing helps you improve your app by making it easy to run, analyze, and scale product and marketing experiments. It gives you the power to test changes to your app's UI, features, AI systems, or engagement campaigns to see how they impact your key metrics before you implement them widely.

Achieve your business goals

Firebase A/B Testing shows you the impact app changes have on your most important business metrics. Out-of-the-box, it tracks retention, revenue, and engagement. In conjunction with Google Analytics, you can also track how user actions change in each experiment.

自定义实验以测试各种改动

Firebase A/B Testing gives you the flexibility to customize your experiment to suit your unique app needs. You determine what elements you want to test, which users to target, what parameters to put in place, and how many variants to include. Want to revamp your onboarding flow? Tweak the copy of your notifications? Or even change the frequency of your ad intermissions? Anything that can be defined in a variable can be tested with Firebase A/B Testing because it works seamlessly with both Cloud Messaging and Remote Config.

Roll out changes with confidence

通过在后端进行复杂的分析，Firebase A/B Testing 不仅可帮助您确定哪个变体的效果最好，而且可确定这些结果是否具有统计显著性。您可以使用 Firebase A/B Testing 来对更改进行测试、调整并放心地将其发布到应用中，而不用再担心应用更新可能带来不良影响。

为您的团队助力，避免占用工程时间

A/B testing is important, but it requires a significant amount of engineering effort to create the infrastructure needed to run an A/B test. With Firebase A/B Testing, set-up is quick and easy. Once A/B testing is configured, anyone in your organization can run and analyze experiments because Firebase A/B Testing fits naturally with your experimentation process. It doesn't change the way you work; it allows you to iterate faster, and at larger scale.

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